Tuesday, December 11, 2012

A shocking idea?

Gauging Live Audience Interest

Here's an idea. If you intend to apply this idea to an actual event, please get in touch with me, as I'd love to be a part of it. There are so many interesting things that might happen in this context, and I would die to see it happen.

It's a standard saying in the classical music industry, that you can't measure emotions, but actually...you can.
Relatively simple devices can be applied to the human skin to measure conductance (a.k.a. galvanic skin response), which is a measurement of a persons arousal, excitement or tension.
The same technique is used in lie detectors (...and b.t.w. also in an bizarre instrument deviced by the founder of a certain international cult.)

Here's how to do it: Advertise for volunteers among your audience. Before the show starts, you hook them up to a device each. Then, connect the devices to a piece of software that translates and averages the measurements and then outpouts to gauge in form of a a large graphic display, similar to perhaps a gameshow scoreboard.
Alternatively, one could use a programmable lighting setup, in which the light gravitates from blue to orange as the tension rises. Or maybe, you could administer an mild electric shock to the conductor whenever the result fall below a certain threshold. (hehe)

"That! Using Ludwig van like that!
He did no harm to anyone. Beethoven just wrote music"

To be completely serious: with a live measurement and graphic display of the audience's realtime interest in what an orchestra is performing, the bar is immediately raised. Orchestra members and conductors cannot ignore the results (unless they are creationists and used to ignoring scientific facts), and we will be forced to deal the results, much in the same way that professional athletes have been dealing with scientific measurement for decades now.

I want so badly to try this. Even if I might be setting myself up for horrible failure ("Am I really that boring??"), I would most certainly learn something.
As a bonus, we will also learn a lot about the pieces we perform, and how the audience responds the a certain type of programming. It might be very different from what we expect.

It is imperative that as many listeners are hooked up as possible. There will be a natural variance, and to even out the variables, at least 10-20 subjects would be needed. At the moment, I have no realistic idea of what the costs are for this type of experiment, but I bet it's not cheap. Perhaps it would be suitable for a university program?

Any thoughts?

Pros: Percieved innovation beneficial in interaction with legislators and in attracting new audiences, increased performer awareness, focus on the 'payoff' aspect, measurability.

Cons: Performers' inherent fear of scientific measurement of music, dealing with possibly uncomfortable results, unfamiliar logistics, expenses.

6 comments:

johs said...

First: Is the pretty Thai Girl on your blog wall a friend of yours?
And then: Interesting idea with the direct response to music. I hera they've done that for centuries in Sicilia: When the audience is bored they start chatting with each other, ie.: the more silent the auditorium the more the audience is in to the performance.

Jesper Nordin said...

Thai girl? Probably an add I guess :)
Silence is always a god gauge, but with actual physical mwasurement, there's cold hard data to refer to. That was the idea anyway.

oakleyses said...

jordan pas cher, polo ralph lauren outlet online, ugg boots, burberry pas cher, prada outlet, chanel handbags, prada handbags, oakley sunglasses, christian louboutin shoes, nike air max, air max, ray ban sunglasses, gucci handbags, christian louboutin, polo outlet, michael kors pas cher, oakley sunglasses wholesale, kate spade outlet, nike free, nike air max, oakley sunglasses, louis vuitton outlet, louis vuitton, longchamp outlet, christian louboutin uk, oakley sunglasses, nike free run, louis vuitton outlet, christian louboutin outlet, ugg boots, louis vuitton, longchamp outlet, nike outlet, jordan shoes, longchamp pas cher, polo ralph lauren, uggs on sale, louis vuitton outlet, louboutin pas cher, tiffany and co, tiffany jewelry, ray ban sunglasses, nike roshe, cheap oakley sunglasses, tory burch outlet, longchamp outlet, ray ban sunglasses, replica watches, replica watches

oakleyses said...

polo lacoste, ray ban uk, lululemon canada, sac vanessa bruno, michael kors outlet, north face uk, kate spade, michael kors outlet online, uggs outlet, uggs outlet, replica handbags, nike air max, oakley pas cher, sac hermes, abercrombie and fitch uk, hollister uk, nike air max uk, true religion outlet, nike free uk, michael kors outlet, michael kors, nike roshe run uk, michael kors outlet online, nike air force, guess pas cher, michael kors, converse pas cher, timberland pas cher, burberry handbags, mulberry uk, nike tn, north face, coach purses, nike blazer pas cher, true religion outlet, coach outlet store online, vans pas cher, true religion outlet, hollister pas cher, hogan outlet, burberry outlet, michael kors outlet online, true religion jeans, new balance, michael kors outlet online, michael kors outlet, ralph lauren uk, nike air max uk

oakleyses said...

chi flat iron, hollister, reebok outlet, lululemon, converse outlet, p90x workout, babyliss, hollister clothing, hermes belt, hollister, converse, nike trainers uk, nfl jerseys, ghd hair, herve leger, mcm handbags, baseball bats, iphone cases, mont blanc pens, north face outlet, jimmy choo outlet, instyler, louboutin, ralph lauren, wedding dresses, bottega veneta, new balance shoes, longchamp uk, nike roshe run, soccer shoes, nike air max, valentino shoes, abercrombie and fitch, mac cosmetics, gucci, vans, nike huaraches, timberland boots, insanity workout, vans outlet, beats by dre, oakley, ray ban, north face outlet, giuseppe zanotti outlet, asics running shoes, ferragamo shoes, nike air max, celine handbags, soccer jerseys

oakleyses said...

canada goose outlet, louis vuitton, wedding dresses, pandora uk, louis vuitton, louis vuitton, thomas sabo, replica watches, ugg,ugg australia,ugg italia, moncler, links of london, pandora jewelry, marc jacobs, coach outlet, karen millen uk, supra shoes, barbour uk, montre pas cher, moncler outlet, pandora charms, swarovski crystal, moncler uk, ugg,uggs,uggs canada, barbour, canada goose, canada goose outlet, canada goose, canada goose outlet, swarovski, ugg, canada goose, pandora jewelry, moncler, canada goose jackets, louis vuitton, doudoune moncler, ugg pas cher, moncler, juicy couture outlet, toms shoes, ugg uk, louis vuitton, canada goose uk, lancel, juicy couture outlet, moncler outlet, hollister, moncler

If you could magically create your dream conductor, but he/she could only posess one quality, he/she should preferably be...